Consumer

Entity Definition

Logical Name : Consumer
Physical Name : PA_CNS

A PartyRoleAssignment type that represents the association between a retailer on one hand and an individual or organization (Party) on the other hand where the party is a potential, current or ex-purchaser of goods and services from the retailer. We are using the term "Consumer" to reflect the idea that this PartyRoleAssignment represents parties that retailers are SELLING TO (or trying to sell to). In other entities we differentiate between parties that are in a pre-sale state (typically they're in the customer acquisition funnel), an active state (they have purchased items and are ActiveCustomers) , an inactive state (InactiveCustomers) or a "dead" state (ExCustomers).

Data Definition

Attribute	Description	Physical Name	Domain	Data Type	Foreign Key Table
ConsumerID (PK)	Token ID for a Consumer instance.	ID_CNS	Identity	integer
PartyRoleAssignmentID (FK)	Token identifier for a PartyRoleAssignmentInstance.	ID_PRTY_RO_ASGMT	Identity	integer	PartyRoleAssignment(PA_RO_PRTY)
PartyID (FK)	A unique, system assigned identity for a Party.	ID_PRTY	Identity	integer	Party(PA_PRTY)

Relationships

Parent Entity	Verb Phrase	Child Entity
PartyRoleAssignment	is a	Consumer
Party	may be a	Consumer
Consumer	state changed by	RegistrationEvent
Consumer	is in a state determined by	ConsumerRegistrationState
Consumer	state changed by	ConversionEvent
Consumer	is in a state defined by	ConsumerConversionState
Consumer	iis referred by	CustomerReferral

Logical Views containing Consumer

Logical View
Logical 02340 - Retail Transaction - Shipping View
Logical 02350 - Retail Transaction - Restriction Validation View
Logical 05050 - Taxation - Registration and Certification View
Logical 05100 - Taxation - Rules View
Logical 06310 - Party - Role View
Logical 06320 - Party - Address and Contact View
Logical 06330 - Party - Identification View
Logical 07000 - Core Customer Entities
Logical 07010 - Customer Account Information Extended
Logical 07015 - Customer Lifecycle and Registration
Logical 07017 - Consumer-Customer Lifecycle Context View
Logical 07019 - Party-Consumer-Customer Household View
Logical 07020 - Enterprise Anonymous Customer
Logical 07030 - Customer Segment Independent Characteristics